| 1. Establish the client's business goals, both long-term and immediate ones. |
| 2. Prepare the client's health check and answer sheet: the company background and its mission; the |
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organization and business structure; the marketing strategies and the opportunity,etc. |
| 3. Hold workshops with the client to pin point and narrow down the key tasks and major business |
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objectives. |
| 4. Develop a brief for the client's approval. |
| 5. Set up a team of experts according to the agreed tasks and allocate resources. |